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Collaborations & Art
Concept | Haïti Haüs
Bridge creative ideation with global development goals by prototyping culturally driven launch initiatives using AI tools (DALL·E, Midjourney, Co-Pilot), including concepts like Haiti Haus, in advance of Haiti’s participation in the 2026 World Cup and the 2028 Los Angeles Olympics.
Concept | Marta x World Cup
Leverage generative AI, data-informed insights, and multicultural fluency to prototype and pitch future-facing cultural launch concepts. Atlanta in Bloom proposes beautifying existing MARTA rail lines and stations to increase ridership among locals and tourists ahead of the 2026 World Cup. Concepts were pitched to MARTA’s Marketing team.
Creative Direction | Heineken Prestige
Shaped the creative direction and execution of Prestige’s National Flag Day campaign, integrating culturally resonant storytelling into in-country video production despite political, logistical, and budget constraints, resulting in a 240% increase in audience engagement for Heineken Caribbean Portfolio.
Creative Direction | Album Development
Led concept development and creative direction for Grammy-nominated producer Manno Beats’ debut album, market positioning, and campaign strategy across production to ensure both cultural resonance and commercial success upon release.
Creative Direction | Artist Relaunch
Served as Creative Director for creator Fatima Altieri’s debut music video following a career hiatus, leading concept development, on-set production, and post-production to drive 3M+ YouTube views and successfully reestablish her industry presence.
Campaign Strategy | Artist Concert Promotion
Lead campaign and commercial strategy across subsequent releases over a three-year artist relaunch, optimizing performance-driven ad campaigns on TikTok, Instagram, and YouTube through creative testing, audience insights, and real-time data. This integrated approach culminated in Fatima Altieri’s highest-grossing solo concert, exceeding industry benchmarks for content virality and audience engagement.
Campaign Strategy | Artist Album Promotion
Drive innovative social media campaigns, creating strategies and production plans for a renowned Haitian musician’s album release, generating 2.1M+ and 6.4M+ video views and setting new benchmarks in the Haitian Music Industry for streams and content virality.
Creative Strategy | Video Production
In collaboration with Lux Media & Marketing, we assisted the creative director by leading concept development and creative strategy to successfully launch video, achieving 3M+ views.
Campaign Strategy | Haiti Olympic Team
Catalyzed a viral shift in Haiti's global narrative from historically overlooked to prominently recognized by deploying a context-driven communication strategy that yielded unprecedented digital engagement at the Paris Olympic Games (2M+ impressions per channel with recognition from The New York Times and GQ).
Creative Strategy | Brand Development & Launch
Spearheaded the brand identity, development, and deployment for the first-ever Caribbean-based blockchain fintech solution, leading to $200K in USAID investment matching. Continued with multicultural market research and audience education campaigns to drive investor engagement and early market adoption.
Strategy | Go to Market
Synthesized audience engagement data to launch go-to-market strategies for 23 Atlanta-based entrepreneurs, establishing brand positioning and messaging frameworks to successfully deploy tailored, cross-platform campaigns.
Strategy | Film Promotion
Strategized and implemented strategic content plans for Sons & Daughters of Haiti’s indie film This Unexpected Love generating 70K+ social media impressions in the first week of launch to secure agency support for streaming network negotiations.
Strategy | BCG BrightHouse
In collaboration with BCG BrightHouse, we managed the She Wonders podcast series, overseeing client outreach, episode scripting, and distribution to amplify social media audience engagement.
Creative Direction | Late Night Drive
Our first creative direction collaboration with artist Xori Amar and director Brandon Bair.
Creative Direction | Album Development
Creative strategy and project management in collaboration with Hourglass Management throughout album production and promotion, including commissioning cover art from Vision by Kovios.
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